Congratulations on your Graduation!

We are so proud of your achievements!

Thank you so much for joining the Virtual Graduation! Your certificates will be sent out to you this month. The online training platform will be available to you until the end of 2021, so feel free to come back and continue to learn more and implement your learnings in your business! Let us know of any increased online sales you get by commenting in the discussion on the Graduation module or by emailing Houssam. Good luck!
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Executive E-marketing Programme

E-commerce is one of the most dynamically growing business sectors in Africa.

Selling online has provided SMEs and the informal sector a way to keep running and reaching customers during the COVID-19 pandemic lockdowns. As Africa pursues an ambitious regional e-trade agenda through the $3.2 trillion African Continental Free Trade Area (AfCFTA), the increasing growth potentials and acceleration of e-commerce is coming into sharp focus. This programme aims to increase your participation and success in online business and prepare you to capitalize on new opportunities. Don't get left behind in the adoption of digital technologies to grow your business in a post-COVID world.
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What is the programme?

40 entrepreneurs from Ghana, Kenya, Nigeria and Zambia

  • Digital skills

    Enhance market access through building knowledge, capacity, and skills in digital channels for success in online business.

  • Comprehensive programme

    Technical learning, in-depth training, and coaching support on how to start, grow and scale an e-commerce business.

  • Global reach

    Prepare to capitalize on new opportunities to expand market access intra-Africa and globally.

Programme Curriculum

  • 1

    Module #1 - Welcome to the programme! *Release Date: 11 June | Study Time: 180 minutes

    • Welcome from Juan Pablo Davila of UNIDO [1 minute]

    • Welcome from Mouna Lyoubi of the OYA Programme [1 minute]

    • Welcome from Charles Sackey of the WACOMP Ghana Programme [3 minutes]

    • Welcome from Irene Ochem of AWIEF [1 minute]

    • Meet your Instructors [5 minutes]

    • Meet your Fellow Participants [30 minutes]

    • Meet your Support Team and Contact Emails [5 minutes]

    • How the Training Programme Works [5 minutes]

    • How to Use this Online Course Platform [1 minute]

    • [Discussion Activity] Introductions [15 minutes]

    • [Live Zoom] Welcome and Programme Launch - on Tuesday 15 June 2021 at 11:00 GMT [90 minutes]

    • [Self-study] Presentation from Live Zoom - Welcome and Programme Launch

    • [Recording] Live Zoom Session - Welcome and Programme Launch - held Tuesday 15 June 2021

    • [Discussion Activity] Programme Expectations [15 minutes]

    • Review of Module #1 [5 minutes]
  • 2

    Module #2 - Why E-commerce? *Release Date: 15 June 2021 | Study Time: 205 minutes

    • [Live Zoom] Why E-commerce? on Tuesday 22 June 2021 at 11:00 GMT [90 minutes]

    • [Self-study] Presentation from Live Zoom - Why E-commerce?

    • [Recording] Live Zoom Session - Why E-commerce? - held 22 June 2021

    • [Self-study] Summary Guide - Why E-commerce? [15 minutes]

    • [Quiz] Why E-commerce? [5 minutes]

    • [Discussion Activity] Why E-commerce is Good For Your Business [30 minutes]

    • Review of Module #2 [5 minutes]
  • 3

    Module #3 - E-commerce Business Models *Release Date: 25 June 2021 | Study Time: 220 minutes

    • [Live Zoom] E-commerce Business Models - on Tuesday 29 June 2021 at 11:00 GMT [90 minutes]

    • [Self-study] Presentation from Live Zoom - E-commerce Business Models

    • [Recording] Live Zoom session - E-commerce Business Models - held 29 June 2021

    • [Self-study] Summary Guide - E-commerce Business Models [15 minutes]

    • [Self-study] Best Practice Examples [15 minutes]

    • [Self-study] Further Reading [30 minutes+]

    • [Quiz] E-commerce Business Models [5 minutes]

    • [Discussion Activity] Choose Your E-commerce Business Models [30 minutes]

    • Review of Module #3 [5 minutes]
  • 4

    Module #4 - State of Digital by Country 2021 *Release Date: 25 June 2021 | Study Time: 95 minutes

    • [Self-study] If your country is Ghana: Digital Ghana 2021 Presentation [60 minutes]

    • [Self-study] If your country is Kenya: Digital Kenya 2021 Presentation [60 minutes]

    • [Self-study] If your country is Nigeria: Digital Nigeria 2021 Presentation [60 minutes]

    • [Self-study] If your country is Zambia: Digital Zambia 2021 Presentation [60 minutes]

    • [Self-study] Further Reading [15 minutes]

    • [Discussion Activity] Interesting Digital Statistics For Your Business [15 minutes]

    • Review of Module #4 [5 minutes]
  • 5

    Module #5 - Introduction to E-marketing *Release Date: 2 July 2021 | Study Time: 210 minutes

    • [Live Zoom] Introduction to E-marketing - on Tuesday 6 July 2021 at 11:00 GMT [90 minutes]

    • [Self-study] Presentation from Live Zoom - Introduction to E-marketing

    • [Recording] Live Zoom - Introduction to E-marketing - held 6 July 2021

    • [Self-study] Summary Guide - Introduction to E-marketing [15 minutes]

    • [Self-study] Best Practice Examples [15 minutes]

    • [Self-study] Action Planning [5 minutes]

    • [Self-study] Further Reading [30 minutes+]

    • [Activity] E-marketing Digital Applications [30 minutes+]

    • [Quiz] Introduction to E-marketing [5 minutes]

    • [Discussion Activity] Choose Your E-marketing Channels [30 minutes]

    • Review of Module #5 [5 minutes]
  • 6

    Module #6 - Researching Customers and Competitors *Release Date: 9 July 2021 | Study Time: 360 minutes

    • Researching Customers and Competitors - on Tuesday 13 July 2021 at 11:00 GMT [120 minutes]

    • [Self-study] Presentation from Live Zoom - Researching Customers and Competitors

    • [Recording] Live Zoom - Researching Customers and Competitors - held 13 July

    • [Self-study] Summary Guide - Researching Customers and Competitors [15 minutes]

    • [Activity] Research Digital Tools [30 minutes+]

    • [Bonus] Research of African Food & Beauty Wholesalers & Retailers in the UK [30 minutes+]

    • [Self-study] Further Reading [30 minutes+]

    • [Self-study] Create Your Target Audience Personas [10 minutes]

    • [Discussion Activity 1] Identify Your Online Customers [60 minutes]

    • [Activity Resources] Facebook Target Customer Persona Worksheet

    • [Discussion Activity 2] Identify Your Online Competitors [60 minutes]

    • Review of Module #7 [5 minutes]
  • 7

    Module #7 - Creating Online Content *Release Date: 23 July 2021 | Study Time: 185 minutes

    • [Live Zoom] Creating Online Content - on Tuesday 27 July 2021 at 11:00 GMT [120 minutes]

    • [Self-study] Presentation from Live Zoom - Creating Online Content

    • [Recording] Live Zoom - Creating Online Content - held 27 July

    • [Self-study] Summary Guide - Creating Online Content [15 minutes]

    • [Self-study] Best Practice Examples [15 minutes]

    • [Self-study] Digital Tools for Content Creation [30 mins+]

    • [Bonus Lesson] Creating Content for Social Media

    • [Bonus Resources] Facebook Brand Framework Template

    • [Bonus Resources] Facebook Content Plan Template

    • [Bonus Resources] Facebook Content Calendar Template

    • Review of Module #7 [5 minutes]
  • 8

    Assignment 1 - Creating Your Online Content - Submit by Tuesday 3 August 2021

    • [Assignment] Create Your Online Content - Deadline Tuesday 3 August 2021 [60 minutes+]
  • 9

    Module #8 Social Media Business Page Set Up *Release Date: 6 August 2021 | Study Time: 80 minutes

    • [Self-study] Select your Priority Social Media Channel For Your Business [15 minutes]

    • [Self-study] [If your Priority is Facebook] Facebook Business Page Set Up [60 minutes]

    • [Self-study] [If your Priority is Instagram] Instagram Business Page Set Up [60 minutes]

    • [Self-study] [If your Priority is WhatsApp] WhatsApp Business Set Up [60 minutes]

    • Review of Module #9 [5 minutes]
  • 10

    Module #9 Social Store Set Up *Release Date: 6 August 2021 | Study Time: 65 minutes

    • [Self-study] [If your Priority is Facebook] Facebook Shopping [60 minutes]

    • [Self-study] [If your Priority is Instagram] Instagram Shopping [60 minutes]

    • [Self-study] [If your Priority is WhatsApp] WhatsApp Catalogue Set Up [60 minutes]

    • Review of Module #9 [5 minutes]
  • 11

    Module #10 Social Media Profile Optimisation *Release Date: 6 August 2021 | Study Time: 95 minutes

    • [Self-study] [If your Priority is Facebook] Facebook Grow Followers and Paid Ads [60 minutes +]

    • [Self-study] [If your Priority is Instagram] Instagram Grow Followers and Paid Ads [30 minutes]

    • [Self-study] [If your Priority is WhatsApp Business] WhatsApp Advanced Features [30 minutes]

    • Review of Module #10 [5 minutes]
  • 12

    Assignment 2 - Building Your Social Media Profiles - Submit by Tuesday 17 August 2021

    • [Assignment] Build Your Social Media Profile - Deadline Tuesday 17 August 2021 [60 minutes+]
  • 13

    Social Media Coaching *From 19 August - 26 August 2021

    • [Reminder] Invite to Coaching Session with our Experts to Review your Social Media in August 2021 [90 minutes]

  • 14

    Bonus Module: Further Social Media Training

    • [Self-study - Optional] Introduction to Twitter

    • [Self-study - Optional] Introduction to LinkedIn

    • [Self-study - Optional] Introduction to YouTube

    • [Self-study - Optional] Introduction to Pinterest Business
  • 15

    Graduation and Next Steps *Tuesday 7 September 2021

    • Please Review The Executive E-marketing Programme!

    • [Live Zoom] Graduation Ceremony Tuesday 7 September 2021 at 11:00 to 12:30 GMT

    • Congratulations! Get your Completion Certificate!

    • [Recording] Live Zoom Session - Graduation Ceremony - held 7 September 2021

    • Sarah's Presentation from Graduation

Instructor(s)

UNIDO International E-commerce Expert

Sarah Carroll

Sarah is an expert in international e-commerce and cross-border online sales. She is passionate about ensuring no-one gets left behind in this digital world. She has captured her vision in her UK Amazon best-selling book 'Grow Fast, Grow Global: 6 steps to unstoppable international growth in the digital age' which was one of the top five marketing and sales books in the Business Book Awards 2019. She's propelled nearly 10,000 companies on their international digital journey and helped them achieve up to 10x growth by translating her depth of knowledge of digital trade into simple, clear actions to follow. Sarah has trained businesses across the world from Azerbaijan to Rwanda, with most of her work in the UK, one of the leading digital economies in the world.

Social Media and Digital Technologies Expert

Nelson Ganyo

Nelson is a digital technologies expert in the areas of web development and social media. He has vast experience with multimedia and branding services with which he has served various multinational corporations in establishing their multimedia and web portfolios. With over 8 years’ experience in web technologies and multimedia, he is passionate about helping other businesses get up to speed with their web presence as a tool to build their businesses. Nelson is proficient in web development and design, photography and video documentaries, graphic design and print, as well as social media management. He is a trained trainer at the Ghana Export Promotion Authority (GEPA) Export School.

Social Media and E-commerce Expert

Raphael Adu

Raphael is an expert in social media marketing and e-commerce. He's a trained trainer at the GEPA Export School with in-depth knowledge in social media and digital skills. He has been the social media manager at WAPCOM MEDIA for over six years with professional photography, videography and editing experience. With a professional teaching background, he has the ability to share his vast knowledge with ease.

We are grateful to our donors