Welcome to the E-marketing Online Course!

The course will start on 15 February 2022!

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E-marketing Online Course

Online business is one of the most dynamically growing sectors in the region and worldwide.

As the region harnesses the potential of e-marketing and e-commerce and pursues an ambitious regional e-trade agenda, Iraq shows a promising growth potential for the acceleration of digital commerce in the coming years. This course will give you the opportunity to gain new knowledge in online business to then share with SMEs across the whole of Iraq.
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What is the course?

Training of Trainers in Iraq

  • Digital skills

    Build knowledge, capacity and skills in digital marketing channels for success in online business.

  • Comprehensive course

    Technical learning, in-depth training, and awareness sessions on how to be an e-marketing trainer.

  • Latest innovations

    Equip yourselves with the latest thinking, tools and techniques to help SMEs to grow their online businesses.

Why E-marketing?

There are massive opportunities to grow a business and get new customers from within the region and across the world. While a business may already be using social media and chat apps to connect with their customers, perhaps they are not getting as many online sales as they would like. They may be hitting barriers that are hard to overcome or they may not know where to start with online marketing. You will be able to help them on the road to success!

  • Sell 24/7

  • Gain new customers

  • Increase sales

  • Set up quickly

  • Manage from a mobile phone

  • Sell globally

  • Prepare for the future

Boosting competitiveness

Investment Promotion for Iraq

  • Employment opportunities

    To create employment opportunities for poverty alleviation

  • Private sector contribution

    To expand the share of the private sector contribution to the country’s GDP

  • Economic growth

    To accelerate the economic growth of Iraq

Course Curriculum

  • 1

    Module #1 - Welcome and Introductions *Release Date: 14 February 2022 | Study Time: 70 minutes

    • Welcome from Dr Abdulhadi Al-Hatem - National Technical Coordinator Investment Promotion for Iraq [2 minutes]

    • Meet Your Course Facilitator [5 minutes]

    • Meet and Follow Your Fellow Participants [30 minutes]

    • E-marketing Online Course Roadmap [5 minutes]

    • How the Course Works [5 minutes]

    • How to Use this Online Course Platform [1 minute]

    • [FOR TOT INFORMATION ONLY - Worksheet Activity] Your Business Elevator Pitch [15 minutes]

    • E-marketing Online Course Legal Statements [5 minutes]

    • Review of Module #1 [5 minutes]
  • 2

    Module #2 - Why E-marketing and E-commerce? *Release Date: 14 February 2022 | Study Time: 70 minutes

    • Roadmap for Module #2

    • Module #2 Survey [5 minutes]

    • [Video Lesson] Why E-Marketing & E-Commerce - Part A [5 minutes]

    • [Video Lesson] Why E-Marketing & E-Commerce - Part B [15 minutes]

    • [Summary Guide] Why E-marketing and E-commerce? [15 minutes]

    • [Further Reading] Traditional v Online Commerce [5 minutes]

    • [Quiz] Why E-marketing and E-commerce? [5 minutes]

    • [FOR TOT INFORMATION ONLY - Worksheet Activity] Why E-marketing and E-commerce is Good For Your Business [15 minutes]

    • Review of Module #2 [5 minutes]
  • 3

    Module #3 - Online Business Models *Release Date: 14 February 2022 | Study Time: 125 minutes +

    • Roadmap for Module #3

    • Module #3 Survey [5 minutes]

    • [Video Lesson] Online Business Models - Part A [5 minutes]

    • [Video Lesson] Online Business Models - Part B [5 minutes]

    • [Video Lesson] Online Business Models - Part C [5 minutes]

    • [Video Lesson] Online Business Models - Part D [5 minutes]

    • [Summary Guide] Online Business Models? [15 minutes]

    • Best Practice Examples [30 minutes +]

    • Further Reading [30 minutes +]

    • [Quiz] Online Business Models [5 minutes]

    • [FOR TOT INFORMATION ONLY - Worksheet Activity] Choose Your Online Business Models [15 minutes]

    • Review of Module #3 [5 minutes]
  • 4

    Module #4 - Digital Overview of Iraq *Release Date: 21 February 2022 | Study Time: 170 minutes +

    • Roadmap for Module #4

    • Global Overview Digital 2022 Presentation [60 minutes]

    • Digital Iraq 2022 Presentation [60 minutes]

    • Further Reading [30 minutes +]

    • [FOR TOT INFORMATION ONLY - Worksheet Activity] Interesting Digital Statistics For Your Business [15 minutes]

    • Review of Module #4 [5 minutes]
  • 5

    Module #5 - Introduction to E-marketing *Release Date: 21 February 2022 | Study Time: 155 minutes +

    • Roadmap for Module #5

    • Module #5 Survey [5 minutes]

    • [Video Lesson] Introduction to E-marketing - Part A [10 minutes]

    • [Video Lesson] Introduction to E-marketing - Part B [5 minutes]

    • [Summary Guide] - Introduction to E-marketing [15 minutes]

    • Best Practice Examples [30 minutes +]

    • Action Planning [5 minutes]

    • Further Reading [30 minutes +]

    • E-marketing Digital Applications [30 minutes +]

    • [Quiz] Introduction to E-marketing [5 minutes]

    • [FOR TOT INFORMATION ONLY - Worksheet Activity] Choose Your E-marketing Channels [15 minutes]

    • Review of Module #5 [5 minutes]
  • 6

    Module #6 - Researching Customers and Competitors *Release Date: 28 February 2022 | Study Time: 115 minutes +

    • Roadmap for Module #6

    • Module #6 Survey [5 minutes]

    • [Video Lesson] Researching Customers - Part A [10 minutes]

    • [Video Lesson] Researching Competitors - Part B [5 minutes]

    • [Summary Guide] - Researching Customers and Competitors [15 minutes]

    • Research Digital Tools [30 minutes +]

    • Create Your Target Audience Personas [10 minutes]

    • [FOR TOT INFORMATION ONLY - Worksheet Activity 1] Identify Your Online Customers [15 minutes]

    • [FOR TOT INFORMATION ONLY - Worksheet Activity 2] Identify Your Online Competitors [15 minutes]

    • Review of Module #6 [5 minutes]
  • 7

    Module #7 - Creating Online Content *Release Date: 28 February 2022 | Study Time: 105 minutes +

    • Roadmap for Module #7

    • Module #7 Survey [5 minutes]

    • [Video Lesson] Creating Online Content - Part A [10 minutes]

    • [Video Lesson] Creating Online Content - Part B [5 minutes]

    • [Video Lesson] Creating Online Content - Part C [5 minutes]

    • [Summary Guide] - Creating Online Content [15 minutes]

    • Best Practice Examples [15 minutes +]

    • Digital Tools for Content Creation [30 minutes +]

    • [Bonus Lesson] Creating Content for Social Media

    • [Bonus Resources] Facebook Brand Framework Template

    • [Bonus Resources] Facebook Content Plan Template

    • [Bonus Resources] Facebook Content Calendar Template

    • [FOR TOT INFORMATION ONLY - Worksheet Activity] Create Your Online Content [15 minutes]

    • Review of Module #7 [5 minutes]
  • 8

    Module #8 Social Media Business Page Set Up *Release Date: 7 March 2022 | Study Time: 200 minutes +

    • Roadmap for Module #8

    • Facebook Business Page Set Up [60 minutes]

    • Instagram Business Page Set Up [60 minutes]

    • WhatsApp Business Set Up [60 minutes]

    • [FOR TOT INFORMATION ONLY - Implementation Activity] Build Your Priority Social Media Business Page [15 minutes +]

    • Review of Module #8 [5 minutes]
  • 9

    Module #9 Social Store Set Up *Release Date: 7 March 2022 | Study Time: 200 minutes +

    • Roadmap for Module #9

    • Facebook Shop Set Up [60 minutes]

    • Instagram Shop Set Up [60 minutes]

    • WhatsApp Catalog Set Up [60 minutes]

    • [FOR TOT INFORMATION ONLY - Implementation Activity] Set Up Your Social Store [15 minutes +]

    • Review of Module #9 [5 minutes]
  • 10

    Module #10 Social Media Business Profile Optimisation *Release Date: 7 March 2022 | Study Time: 140 minutes +

    • Roadmap for Module #10

    • Facebook Grow Followers and Paid Ads [60 minutes +]

    • Instagram Grow Followers and Paid Ads [30 minutes]

    • WhatsApp Advanced Features [30 minutes]

    • [FOR TOT INFORMATION ONLY - Implementation Activity] Implement Your Social Media Growth Campaign [15 minutes +]

    • Review of Module #10 [5 minutes]

Coach

UNIDO International E-commerce Expert

Sarah Carroll

Sarah is an expert in international e-commerce and cross-border online sales. She is passionate about ensuring no-one gets left behind in this digital world. She has captured her vision in her UK Amazon best-selling book 'Grow Fast, Grow Global: 6 steps to unstoppable international growth in the digital age' which was one of the top five marketing and sales books in the Business Book Awards 2019. She's propelled nearly 10,000 companies on their international digital journey and helped them achieve up to 10x growth by translating her depth of knowledge of digital trade into simple, clear actions to follow. Sarah has trained businesses across the world from Azerbaijan to Rwanda, with most of her work in the UK, one of the leading digital economies in the world.

We are grateful to our donor