Congratulations on your Graduation!

We are so proud of your achievements!

Thank you so much for joining the fun-packed Virtual Graduation! Your certificates will be sent out to you this month. This online training platform will be available to you into 2021, so feel free to come back and continue to learn more and to implement your learnings in your business! Let us know of any increased online sales you get by commenting in the discussion on module #10. Good luck!

Boosting competitiveness

The West Africa Competitiveness Programme (WACOMP)

  • Fruit Value Chain

    Focusing on two selected fruits: pineapple and mango.

  • Cassava Value Chain

    High quality cassava flour, cassava chips, cassava starch and ethanol.

  • Cosmetics Value Chain

    Cosmetics and personal care products: shea butter, coconut oil, moringa, citrus oil.

Why e-marketing?

There are massive opportunities to grow your business and get new customers from within Ghana and across the world. While you may already be using social media and chat apps to connect with your customers, perhaps you are not getting as many online sales as you would like. You may be hitting barriers that are hard to overcome or may not know where to start.

  • Sell 24/7

  • Gain new customers

  • Increase sales

  • Set up quickly

  • Manage from a mobile phone

  • Sell globally

  • Prepare for the future

Course curriculum

  • 1

    Welcome to the course!

    • Welcome from Juan Pablo Davila of UNIDO

    • Welcome from Charles Sackey WACOMP Ghana

    • Meet your Instructors

    • How the Training Programme Works

    • How to Use this Online Course Platform

    • [Discussion] Introductions
  • 2

    Module #1 - Introduction to E-marketing to E-commerce *Release Date: 14 August ** Estimated Study Time: 30 minutes

    • [Self-study] Introduction to E-marketing to E-commerce [21 minutes]
  • 3

    Module #2 - Sector Trends *Release Date: 14 August ** Estimated Study Time: 90 minutes

    • [Self-study] Opportunities in the Global Cosmetics Sector [17 minutes]

    • [Self-study] Introduction to the Cosmetics Value Chain [15 minutes]

    • [Self-study] Introduction to the Fruits Value Chain [16 minutes]

    • [Self-study] Introduction to the Cassava Value Chain [25 minutes]

    • [Live Zoom] E-marketing training - Using the platform and expectations - Tuesday 18 August 2020 at 11:00 [90 minutes]

    • [Recording] Live Zoom session - Using the Platform and Expectations - Tuesday 18 August

    • [Self-study] Further Reading

    • [Assignment] Setting Course Expectations

    • Review of Module #2 [5 minutes]
  • 4

    Module #3 - Why E-commerce? *Release Date: 21 August ** Estimated Study Time: 80 minutes

    • [Live Zoom] Why E-commerce? Tuesday 25 August 2020 at 11:00 [45 minutes]

    • [Self-study] Presentation from Live Zoom - Why E-commerce? [15 minutes]

    • [Self-study] Summary Guide - Why E-commerce? [15 minutes]

    • [Quiz] Why E-commerce? [5 minutes]

    • [Assignment] Why E-commerce? [15 minutes]

    • Review of Module #3 [5 minutes]
  • 5

    Module #4 - Digital Ghana 2020 *Release Date: 21 August ** Estimated Study Time: 125 minutes

    • [Self-study] Digital Ghana 2020 Presentation [90 minutes]

    • [Self-study] Summary Guide - Global and Ghana Digital 2020 [15 minutes]

    • [Quiz] Ghana E-commerce [5 minutes]

    • [Self-study] Further Reading

    • [Discussion] Ghana E-commerce Stats

    • Review of Module #4 [5 minutes]
  • 6

    Module #5 - E-commerce Business Models *Release Date: 28 August ** Estimated Study Time: 130 minutes

    • [Live Zoom] E-commerce Business Models - Tuesday 1 September 2020 at 11:00 [60 minutes]

    • [Self-study] Presentation from Live Zoom - E-commerce Business Models [15 minutes]

    • [Self-study] Summary Guide - E-commerce Business Models [15 minutes]

    • [Self-study] Best Practice Examples [15 minutes]

    • [Quiz] E-commerce Business Models [5 minutes]

    • [Assignment] Choose Your E-commerce Business Models [30 minutes]

    • Review of Module #5 [5 minutes]
  • 7

    Module #6 - Introduction to E-marketing *Release Date: 4 September ** Estimated Study Time: 130 minutes

    • [Live Zoom] Introduction to E-marketing - Tuesday 8 September 2020 at 11:00 [60 minutes]

    • [Self-study] Presentation from Live Zoom - Introduction to E-marketing [15 minutes]

    • [Recording] Live Zoom - Introduction to E-marketing

    • [Self-study] Summary Guide - Introduction to E-marketing [15 minutes]

    • Action Planning [5 minutes]

    • [Self-study] E-marketing Digital Tools [5 mins]

    • [Quiz] Introduction to E-marketing [5 minutes]

    • [Self-study] Further Reading

    • [Assignment] Choose Your E-marketing Channels [30 minutes]

    • Review of Module #6 [5 minutes]
  • 8

    Module #7 - Researching Customers, Competitors and Content for E-marketing *Release Date: 11 September ** Estimated Study Time: 180 minutes

    • [Live Zoom] Researching Customers, Competitors and Content for E-marketing - on Tuesday 22 September 2020 at 11:00 [90 minutes]

    • [Self-study] Presentation from Live Zoom - Researching Customers, Competitors and Content [15 minutes]

    • [Recording] Live Zoom - Researching Customers, Competitors and Content for E-marketing

    • [Self-study] Summary Guide - Researching Customers, Competitors and Content [15 minutes]

    • [Self-study] Digital Tools [30 mins]

    • [Self-study] Further Reading

    • [Bonus Self-study Lesson] Create Your Customer Personas, Customer Journey, Set Goals and Build a Brand for Your Business [30 minutes]

    • [Bonus Resources] Facebook Target Customer Persona Template

    • [Bonus Resources] Facebook Customer Journey Template

    • [Bonus Resources] Facebook SMART Goals Template

    • [Bonus Resources] Facebook Brand Framework Template

    • [Resources] Help Prepare Your Assignment: Nielson Ghana Consumer Persona Information Sheet

    • [Assignment] Prepare Your Social Media Content [60 minutes]

    • Review of Module #7 [5 minutes]
  • 9

    Module #8 Social Media Platform Set Up (Please select ONE) *Release Date: 25 September ** Estimated Study Time: 200 minutes

    • [Self-study] Select your Priority E-marketing Channel [10 minutes]

    • [If your Priority is Facebook] Facebook Business Page Set Up [60 minutes]

    • [If your Priority is Instagram] Instagram Business Page Set Up [60 minutes]

    • [If your Priority is Pinterest] Pinterest Business Page Set Up [60 minutes]

    • [If your Priority is WhatsApp] WhatsApp Business Set Up [60 minutes]

    • [Self-study] Further Training for Twitter, YouTube and LinkedIn

    • [Resources] Help Prepare Your Assignment: Facebook Content Calendar Template

    • [Resources] Help Prepare Your Assignment: Facebook Content Plan Template

    • [Assignment] Set Up Your Social Media Business Page [60 minutes]

    • Review of Module #8 [5 minutes]

    • [Invite] Join Your Coaching Session with our Experts to Review your Social Media Set Up Assignment [60 minutes]
  • 10

    Module #9 Social Media Business Profile Optimisation (Please select ONE) *Release Date: 2 October ** Estimated Study Time: 150 minutes

    • [If your Priority is Facebook] Facebook Grow Followers, Paid Ads and Shop [30 minutes]

    • [If your Priority is Instagram] Instagram Grow Followers, Paid Ads and Shop [30 minutes]

    • [If your Priority is Pinterest] Pinterest Grow Followers, Paid Ads and Shop [30 minutes]

    • [If your Priority is WhatsApp Business] WhatsApp Advanced Features [30 minutes]

    • [Optional Assignment] Optimise Your Social Media Business Page [60 minutes]

    • Review of Module #9 [5 minutes]

    • [Invite] Join Your Coaching Session with our Experts to Review your Social Media Page Optimisation Assignment [60 minutes]
  • 11

    Module #10 Graduation and Next Steps

    • Take the readiness questionnaire again

    • Please review the E-marketing course!

    • Graduation Ceremony - Live Zoom on Tuesday 3 November 2020 at 11:00

    • [Recording] Live Zoom - Graduation Ceremony

    • [Download] Sarah's Graduation Ceremony Presentation

    • Congratulations! Get your Completion Certificate!
  • 12

    Bonus Masterclasses

    • Recording of Live Zoom - Grow Your Business Online with SEO

    • Presentation from Live Zoom - Grow Your Business Online with SEO

    • Keyword Research Spreadsheets from Live Zoom

    • Recording of Live Zoom - Grow Your Business with Online Marketplaces

    • Presentation from Live Zoom - Grow Your Business with Online Marketplaces

Meet Your Instructors

We look forward to meeting you!

UNIDO International E-commerce Expert

Sarah Carroll

Sarah is an expert in international e-commerce and cross-border online sales. She is passionate about ensuring no-one gets left behind in this digital world. She has captured her vision in her UK Amazon best-selling book 'Grow Fast, Grow Global: 6 steps to unstoppable international growth in the digital age' which was one of the top five marketing and sales books in the Business Book Awards 2019. She's propelled nearly 10,000 companies on their international digital journey and helped them achieve up to 10x growth by translating her depth of knowledge of digital trade into simple, clear actions to follow. Sarah has trained businesses across the world from Azerbaijan to Rwanda, with most of her work in the UK, one of the leading digital economies in the world.

Social Media and E-commerce Expert

Raphael Adu

Raphael is an expert in social media marketing and e-commerce. He's a trained trainer at the GEPA Export School with in-depth knowledge in social media and digital skills. He has been the social media manager at WAPCOM MEDIA for over six years with professional photography, videography and editing experience. With a professional teaching background, he has the ability to share his vast knowledge with ease.

Social Media and Digital Technologies Expert

Nelson Ganyo

Nelson is a digital technologies expert in the areas of web development and social media. He has vast experience with multimedia and branding services with which he has served various multinational corporations in establishing their multimedia and web portfolios. With over 8 years’ experience in web technologies and multimedia, he is passionate about helping other businesses get up to speed with their web presence as a tool to build their businesses. Nelson is proficient in web development and design, photography and video documentaries, graphic design and print, as well as social media management. He is a trained trainer at the Ghana Export Promotion Authority (GEPA) Export School.

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